Unnimaya V. C. The Semiotic Power of Cinematic Costume: Identity and the Re-design of the Hero and Heroine in New-Generation Malayalam Cinema. The Voice of Creative Research [Internet]. 2026 Jul. 31 [cited 2026 Oct. 10];8(3):230-8. Available from: https://www.thevoiceofcreativeresearch.com/index.php/vcr/article/view/417