A Study on Influence of Generative AI on the Future of Internet

Abstract

The internet has evolved from its origins as a military and academic communications project initiated by the Advanced Research Projects Agency (ARPA) into a decentralized global network for knowledge sharing, communication, and commerce. Today with the rapid advancements in artificial intelligence (AI), Generative AI the branch of AI capable of producing text, images, videos, and other media—has emerged as a trans- formative force across multiple industries by assisting professionals in various tasks. While this technology enhances content creation and problem-solving capabilities, it also raises concerns regarding misinformation, intellectual property, and the reliability of online information. This paper tries to examine the long-term implications of Generative AI on the quality, authenticity, and credibility of digital content as AI content has started to play a significant role in social media, journalism, and business, this study explores how AI-generated content is blurring the distinction between fake and real, to influence public discourse, and affect the trust in digital information. The growing sophistication and accessibility of AI present both opportunities and challenges for the future integrity of knowledge dissemination on the internet.