Changing Paradigms: The Impact of Globalization on Malayalam Cinema

Abstract

Malayalam cinema has evolved significantly due to globalization, transitioning from a regional art form to a globally recognized industry. The industry’s evolution can be traced through distinct phases, including its “Golden Era” from the mid-1970s to the 1990s, characterized by a blend of artistic and commercial success rooted in local literary traditions and social themes. The economic liberalization of India and the Gulf migration boom in the 1990s injected capital, leading to a rise in film production and new market opportunities. This economic shift, combined with exposure to global cinematic trends, profoundly influenced the industry's financial structure, technological foundation, and aesthetic identity. The “New Generation” film movement, which began in the early 2010s, exemplifies this transformation. This movement blends global styles, such as unconventional camera work and non-linear narratives, with local themes, offering a fresh, modern take on storytelling while remaining culturally authentic. Ultimately, Malayalam cinema has successfully merged global influences with its unique cultural identity to achieve international acclaim.